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March 22, 2023
Digital Transformation is an important concept that companies must apply to survive. As the world advances further, it’s necessary to adapt to the changes to satisfy both the wants and needs of the consumers.
With the rise of technology, more and more people are going online than offline-- even businesses. That’s why a holistic integration of digital technology is crucial to combat any hurdles in delivering services to customers. However, it’s not as easy as it sounds.
There are various pillars, agents, and types of digital transformation that must be considered before successfully incorporating them into your operations. In case you need inspiration, here are some revolutionary digital transformation examples that we can learn from this 2021.
It was only after 21 years when the crowd-favorite streaming company truly made its mark. From what started as a small DVD-by-mail rental service back in 1997, it became the top-of-mind entertainment platform valued at an outstanding $145 Billion (reported 2018). And it was all because they decided to shift digitally.
They changed their business model entirely and started to take regards to the new consumer demands. Instead of waiting for days just to watch your favorite movie or series, Netflix made an effort to give what the people want instantaneously. With its streaming services adopted, people can now view films and shows anytime, anywhere.
The result was beyond amazing. Their revenue skyrocketed and they took over the world by storm. Even Amazon, an e-commerce behemoth became threatened by Netflix and started their own “Amazon Prime” just to compete.
However, they didn’t stop there. They continued to develop ways on how to maintain and increase customer satisfaction. The smart recommendations based on recently watched, acquisition of all-time hits, and production of Netflix originals are just examples on how they strive to improve their services.
The development of Nike’s mobile application paved the way for increased sales, brand loyalty, and customer satisfaction. Though physical stores are still strong preferences of most, this iconic sports brand stepped up their e-commerce strategy.
For one, users can scan their feet and the application would automatically provide your proper shoe size. This prevents people from ordering the wrong shoe size and allows them to shop securely without the need of going to the outlets.
To add to that, Nike gives suggestions on what you can wear based on your shoe size. This is a good way to raise product awareness and potentially entice customers to buy new designs, best-sellers, and more.
The Nike team also makes sure that the customer service experience doesn’t fall behind. Each time there are questions or concerns from buyers, it would immediately be sent to the retail store employees via SMS. No queries will be left unanswered this way!
This multinational furniture retailer already successfully branded itself as one of the world’s go-to shops for home essentials, but their investment in digital supply chain technology propelled it by a mile.
First of all, IKEA made a plug-in called “Planning Tool” where you can make 2-D or 3-D designs of your rooms. Bedroom, living room, kitchen-- you name it. This powerful tool lets you envision your dream space and conveniently purchase them afterward.
They also made an effort to follow-through and make the customer experience seamless. With “Click-and-Collect”, you can buy in advance and pick up the items at your preferred location. You can also have the option to have it delivered directly to your place at a small fee.
Don’t like assembling furniture? Don’t worry. IKEA has bought TaskRabbit where they do an end-to-end furniture shopping for you. From the assembly to delivery to installation, you can just rest easy and marvel at your amazing purchase.
“Beauty on the go” is an accurate tagline by Sephora, a cosmetic giant known internationally. With its application development, Sephora gained valuable insights and analytics that ultimately proved beneficial for their growth and profitability.
Thanks to modern technology, users can easily scout for new products and buy them at the comfort of their homes. Make-ups are tricky because it would require actual testing to see if it matches the skin tone, but Sephora made it possible to virtually apply make-up-- increasing trust and decreasing product waste. To add to that, customers can leave reviews for authentic feedback, which is helpful in purchasing decisions.
Every time a customer clicks on a product, the application gives similar suggestions to the taste and style of the recent product viewed. This tailored customization massively influences the consumer to stay longer on the application and buy more.
Sephora uses all these to their advantage and carefully studies data as to how the users behave online. They craft their next campaign using these analytics for higher sales impact. Smart, right?
You’ve been living under the rock if you don’t know what Coca-Cola is. Founded back in 1892, this multinational beverage corporation established themselves so well that all your senses will immediately recognize the brand-- its logo, unique taste, feel of bottle shape, sound of its fizz, and unmistakable smell.
Amazing, right? This feat goes a long way as they achieve milestones after milestones. And now, they’re still doing a 5-year digital transformation journey tackling the core four types: business, operational, experience, and cultural.
They take careful consideration into each aspect because of their wide and diverse reach. With over 1.3 billion consumers, they know for a fact that each of them are to be treated differently for their campaign to be effective.
An example of what they’re currently doing is the can personalization for each province in China. Using the mobile application, people just have to scan the can and Chinese characters representing local cities will appear. This is one of the brand’s initiatives to build a sense of community to drive brand loyalty and engagement; and we’re just waiting for bigger projects that can apply worldwide.
Among these five brands, which inspired you the most? How are you going to tackle digital transformation for a more successful and sustainable 2021 for your business?
Get in touch with the team and source the talent your digital transformation needs!
